Editor's note: I'm often asked if Michelle Obama is glamorous. My usual reply is that she is stylish but that her appeal, like Sarah Palin's, is based on being an extraordinary version of an ordinary person and she (unlike her husband) thus lacks the mystery and distance for glamour. In this guest post Sarah Sá Couto, who blogs at First Order Goods, offers a different answer. What do you think? --VP
Michelle Obama is said to be you know who with a law degree, someone for whom fashion is second to social purpose, yet whose sartorial choices move markets. There is a general sense that she has brought glamour back to the White House, something that is greeted with wild applause and mild outrage. While we might appreciate her wardrobe in abstract, let it not be confused with glamour.
Virginia put it best when she called glamour a process of “idealization, glorification and dramatization” to achieve a particular purpose. In any given context, the first lady’s words, gestures and, yes, clothes project a vision that is larger than herself and loaded with meaning.
Michelle Obama was at her most glamorous during the presidential campaign. The purpose was simple and her proposition alluring: she, a striking woman and gifted speaker, high-powered executive and nurturing mother, exemplified how you can rise above your circumstances to fabulous heights. This idea was reflected in her dress code of smart, bold and feminine outfits. Young fashion designers gave her a modern air, while a touch of high-street made the dream seem accessible. The personal nature of her story and the confidence, even enjoyment, with which it was presented, made it look easy.
As first lady she continues to pose as an example of what is possible, but now pride has given place to conceit. In line with her husband’s message of openness, Mrs. Obama has welcomed thousands of people to the White House, to give them confidence to rise, as she says, from “mediocrity to fabulousness.” Her first major initiative ‘Let’s Move!’ serves to lecture kids and parents alike on the inadequacy of their way of life. All is delivered in great style, which at this point gives her an air of arrogance. Back on the campaign trail for the mid-term elections, she consolidated her fashion credentials, by wearing the latest trends from the hottest designers. The style was often relaxed and even flirty, in sharp contrast with the mood of the disenchanted electorate. As has often been said about her husband, she appeared out of touch.
On the international stage, Michelle Obama may have won on the fashion stakes, but surely the point was to inspire trust and good will. An electric blue gown, combined with rhinestones, sapphires, glittery makeup, and elaborate hair was always going to stand out, if not outshine everyone in the picture. That was her solution to improve understanding with Mexico. In the first state dinner, meant to honor India, the first lady’s approach was to display her athletic figure in a strapless golden number, even though it was obvious that her guests would don saris and turbans. She looked dazzling, but did she inspire?
Another poignant moment was when the Obamas were received by Queen Elizabeth and Prince Philip for tea. Her outfit wasn’t particularly daring, but a voluminous black skirt, worn with high heels and high hair made her host, a formidable woman, appear frail by comparison. The Queen was actually compelled to remark on their height difference. If her purpose was to out-Queen the Queen, she succeeded.
Decorum is not always the solution. The first lady can be young and beautiful and dress to impress when the occasion is right. She can even redefine the rules, but always with purpose in mind. In fashion matters, Mrs. Obama has repeatedly said that it is more comfortable for her to be “Michelle than it is to be first lady”. The result is very stylish and often dazzling, but her self-centered approach fails to inspire at home or abroad. Glamour involves something other than dressing up, it’s about dressing for.
[Photo from White House Flickr stream. Unlike every other blog, we don't steal copyrighted photos, much as we're tempted.]
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