End of Oscars Promises to be Smasheroo! Credit Crawl Updates!

The Oscars are in a world of hurt if the producers' big idea is coming attractions. Michael Cieply reports:

Producers of the show — to be hosted by Hugh Jackman and broadcast Feb. 22 on ABC — are even trying to liven up the proceedings by asking studios and others to provide scenes from future films, according to a request sent to various companies last month.

The idea, if the clips prove watchable, is for Mr. Jackman to sign off the broadcast with fresh 10-second snippets of two dozen new movies, to run on a split screen with the end credits.

At last a reason to watch til the end! Or at least to Tivo and skip ahead. Somehow gimmicks for the end of the show seem wrong-headed. What about the other 80-odd minutes?

Actually, I think the Academy needs to dream up some new categories and dump some old ones. A Best Trailer award makes more sense than Documentary Short Subject, doesn't it? Everyone watches trailers and doc. shorts are seen by half-dozens. And why not Best Ad Campaign? Best Appearance by a Commercial Product? Outstanding Achievement in Viral Marketing? 

I'm just trying to help.