The ads for Isaac Mizrahi's new line for Liz Claiborne feature women, only one of them a professional model, whose ages range from 19 to 68. What they have in common, reports the NYT's Stephanie Rosenbloom,
is what the company’s executives call “perpetual 35-ness.” In other words, the notion that in most women’s minds (if not their bodies) they are all 35. That is the age, Mr. Mizrahi said, when women are “perfectly ripe”: old enough to feel independent and confident, but not so old that they feel, er, old.
What do you think? Is 35 the perfect age? Was it the perfect age 10 or 20 years ago? Do ideal ages vary in different parts of the country? When we lived in Dallas, we often remarked that women seemed to aspire to look a bit older than they do in L.A.--not old, mind you, and probably not even 35, but older.




