Detroit's Big Three need all the help they can get--and who better than the auto show sirens? Margery Krevsky recounts her 30 years as head of an agency that provides torque-talking temptresses to chat up car enthusiasts at over 70 shows around the country. She hires around 300 product specialists a season, most of them women, and besides the usual attributes of good looks and stamina, they have to understand cars.
"If you had cars there with nobody, it wouldn't be an auto show," says Barron Meade, president of Meade Lexus dealerships in Southfield and Utica.
No, it would be a parking lot.
Her new book, Sirens of Chrome: The Enduring Allure of Auto Show Models
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